A Premier Mixed-Use Community Hub
Project Tall Cotton is an exceptional development opportunity to create a vibrant, 18-acre mixed-use destination in a strategic, high-growth area of south Abilene. The project is anchored by the new, state-of-the-art West Texas Rehabilitation Center (WTRC) campus, a 133,000-square-foot facility that will serve as the cornerstone of this transformative development.
Envisioned as a modern gathering place, Tall Cotton is designed to seamlessly blend retail, office, hospitality, and dining, creating a cohesive and energetic environment that serves both the WTRC community and the greater Abilene region.
Brand Narrative: "In Tall Cotton" evokes a sense of prosperity and well-being, reflecting the high-quality, Southern-inspired lifestyle the development aims to offer. It will be a place where commerce, community, and care converge.
The development will be situated on three connected parcels surrounding the new WTRC campus, benefiting from significant frontage and direct access to major transportation arteries, including US Highway 83/84, Covenant Drive, and Memorial Drive. This prime location ensures excellent visibility and accessibility, positioning the development to capture a steady flow of traffic from across the Big Country.
The West Texas Rehab Center has issued a Request for Proposal (RFP) seeking a qualified development partner to acquire and bring this vision to life. The opportunity encompasses approximately 18 acres of land zoned for General Retail, with both purchase and lease options under consideration.
73,000 sq. ft.
50,000 sq. ft.
10,000 sq. ft.
120-Key Hotel
This diverse program is intended to create a synergistic environment where visitors to the WTRC can access convenient lodging and retail, while local residents can enjoy a new destination for shopping, dining, and professional services. The development will be supported by robust new infrastructure, including new water and sewer lines.
Project Tall Cotton represents a unique opportunity to partner with a respected community institution to create a landmark development. The project's strategic location, strong anchor tenant, and thoughtful master plan provide a solid foundation for a highly successful and impactful mixed-use center that will serve the Abilene community for generations to come.
Tall Cotton is a fully-scoped mixed-use development with detailed construction budgets for each component, designed to create a cohesive, high-quality urban destination anchored by the West Texas Rehabilitation Center.
Infrastructure & Sitework: $25 million
Upscale Hotel (120-key): $45 million
Professional Office Space (50,000 SF): $20 million
Restaurant & Bar Space (10,000 SF): $7 million
Upscale Retail Space (73,000 SF): $40 million
Estimated Total: $137 Million
Cost: $25M
Scope: Pedestrian-oriented site design, roads, utilities, sidewalks, landscaping, streetscaping
Cost: $45M
Type: Upscale 120-key hotel
Purpose: Lodging for WTRC visitors & regional guests
Cost: $20M
Size: 50,000 SF
Use: Professional & medical offices
Cost: $7M
Size: 10,000 SF
Use: Upscale restaurants & bars
Cost: $40M
Size: 73,000 SF
Quality: Upscale retail tenants
Program: Comprehensive mixed-use
Land: 18 acres
Total Cost: $137M
The carefully-balanced mix of upscale retail, professional office, hospitality, and dining creates a complete urban destination. Visitors to the West Texas Rehabilitation Center have convenient access to lodging, medical services, and lifestyle amenities. Local residents and regional visitors gain a premier destination for shopping, dining, and professional services. This diverse program generates multiple revenue streams while creating the energetic, prosperous environment that "In Tall Cotton" promises.